Is this good? Is this bad? What are the rules for choosing dating profile photos?
Before we dive into should’s and shouldn’ts, let’s take a step back to talk about the purpose of your profile.
At a good first date, we feel a dating profile serves two functions: to communicate who you are, and to attract the desired relationship with the type of person you seek. We liken it to an effective advertising campaign: you showcase your unique brand and appeal to a target audience.
“your dating profile serves two functions: to communicate who you are and to attract your desired relationship”
Take Nike, for example. There is no mistaking who they are and the audience they are trying to reach. With a simple, but effective tagline, “Just Do It,” coupled with photos of fit athletes pushing themselves to their physical limits, their marketing doesn’t speak to everybody who needs shoes; it speaks to what they are about and reaches a specific audience.
Your profile is the equivalent ad campaign for yourself; it establishes your brand. The profile pictures are the primary hook supported by the text. The right pictures will answer the following questions:
- Who are you?
- What are your interests?
- What kind of lifestyle would you like to share with someone?
- What kind of relationship are you looking for?
- Why would somebody want to date you?
- Who is your target audience?
- Do your pictures represent your brand?
Once you have these answers, select the pictures that best represent who you are. If you love to travel, make sure to include you on a trip. If you love to go out, a picture of you at your favorite bar will communicate this well.
So, how about those duck-faced selfies? The answer lies with you - if you feel that this type of picture represents you and will attract your target audience, then it passes the test.
Once you have a clear grasp on your brand, you will be able to answer this question for yourself.
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